Clear visual breakdown: for every $100 earned, see how much flows to salaries, operating costs, government taxes, EPS profit, and your share.
Profit Conversion
$10.8/ $100
Moderate volume margin
Human Capital & Talent
$12.0/ $100
Workforce salaries, engineers & talent
Earnings Per Share (EPS)
$7.17/ share
Annual profit generated per stock unit
Shareholder Payout
$4.3/ $100
Direct cash dividends & buybacks
Multi-Stage Money Stream (Sankey Flow)
Hover or drag nodes to inspect connections and money volumeMode: Every $100 Company Sales
Revenue
Materials / Production
Human Capital (Talent)
Government Taxes
Net Profit / EPS
Dividends & Reinvestment
Topline Money Inflow100.0%
Gross Commercial Revenue
$100.00per $100 sales
For every $100 collected by Amazon.com, Inc. from customers and clients globally.
Raw Materials, Energy & Inventory49.7%
Direct Production & Materials (COGS)
$49.71per $100 sales
Direct physical costs required to produce the company's products, chip fabrication, server components, or merchandise.
Salaries, Benefits, R&D & Talent12.0%
Human Capital & Engineering Workforce
$12.00per $100 sales
Compensation paid to software engineers, technicians, designers, operators, and staff driving the business forward.
Cloud Servers, Sales, Marketing & Legal35.5%
Operating, Tech & Administrative (SG&A)
$35.53per $100 sales
Essential business operations including data center infrastructure, global marketing, compliance, and office facilities.
Interest to Bank Lenders & Bondholders0.3%
Debt Servicing & Financing Costs
$0.32per $100 sales
Cost of borrowed capital. Lower interest outlays indicate low debt dependency and strong financial solvency.
Direct Corporate Tax Paid to State7.5%
Government Corporate Taxes
$7.50per $100 sales
Statutory income taxes contributed to national infrastructure, roads, defense, and public governance.
Pure Profit Belongs to Shareholders10.8%
Net Bottom-Line Profit (EPS Engine)
$10.83per $100 sales
The ultimate earnings of the company. This forms your Diluted EPS ($7.17/share) and belongs entirely to equity owners.
Cash Deposited to Investor Bank Accounts2.7%
Direct Cash Dividends
$2.71per $100 sales
Actual liquid profits credited directly into your brokerage or bank account as passive dividend cash flow.
Reduces Share Count to Elevate EPS1.6%
Share Repurchases (Buybacks)
$1.63per $100 sales
The company buys its own shares off the market and retires them, making your remaining shares represent a larger slice of future profits.
Reinvested in New Factories, AI & Tech18.4%
Capital Expenditure (Growth CapEx)
$18.39per $100 sales
Long-term capital assets purchased: next-gen server clusters, robotics, retail stores, or production assembly lines.
Retained Earnings on Balance Sheet6.5%
Treasury Reserves & War Chest
$6.49per $100 sales
Cash reserves stored in bank deposits, treasuries, and safe liquid investments to withstand crises and fund sudden strategic acquisitions.
Shareholder Capital Simulator: Where Does Your Investment Go?
Select or type any investment amount to see how much commercial activity and earnings your money commands in Amazon.com, Inc..
Your Investment:$50,000 (~192.8 shares at $259.3/share)
Annual Revenue
$12,769
Generated by your capital
Human Capital
$1,533
Engineers & staff salaries
Taxes Paid
$958
Public infrastructure
Your Net Earnings
$1,383
Annual profit earned by you (2.8% yield)
Cash Dividend
$345
Direct cash to your bank
Growth CapEx
$2,349
Reinvested in tech & expansion
How to read this flow diagram as an investor:Revenue represents gross sales ($100). Before any profit can reach you, the company must first pay suppliers (COGS), its workforce & engineers (Human Capital), rent & technology (SG&A), lenders (Interest), and the government (Taxes). What remains is Net Profit (Diluted EPS). Healthy companies divide this profit between Cash Dividends, Share Buybacks (retiring shares to boost your percentage ownership), and CapEx Reinvestment to build new capacity for future years.
Key Fundamentals & Ratios
Real-Time Screener Matrix
Market Cap
$245336.6 B
Large Cap
Current Price
$259.30
-0.35% today
52W High / Low
$287.2 / $196
Past 52 weeks historical
Stock P/E
21.0
Forward: 23.8
Book Value
$56.76
Price to Book: 4.57x
Dividend Yield
0.00%
Annualised distribution
Return on Equity (ROE)
27.4%
Shareholder returns efficiency
1-Year Return
+6.09%
52W change percent
52W Low: $196.00Current price sits at 69% of 52W range52W High: $287.20
About Amazon.com, Inc.
Consumer Discretionary
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.
TTM Revenue$17670.1 B
Net Profit Margin16.9%
Operating Margin13.9%
EPS (Trailing)$1.89
Peer Comparison
Comparing Amazon.com, Inc. with leading competitors in Consumer Discretionary (US Market)
Data Provenance & Regulatory DisclosureSource: U.S. SEC EDGAR (Form 10-Q/10-K)
Quotes are delayed by at least 15 minutes. Fundamental balance sheet and income metrics for Amazon.com, Inc. are derived directly from primary audited filings on Form 10-Q filed with the U.S. Securities and Exchange Commission (SEC EDGAR). This content is provided strictly for educational and portfolio analytics purposes, and does not constitute investment advice or Buy/Sell recommendations.
